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DELIVERABLES
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The
Key Components For Success
Our PR and Media Relations practice focuses on
increasing engagement and generating measurable
results for our clients through strategic PR
programs. FMI collaborates with its clients to
clarify their PR needs and reach their core
demographics.
Learn how media & public relations services from
FMI can help your organization achieve its
communication, branding, social media, search
and visibility goals.
Opening up a whole |
fmi public relations
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new world.
Window
of opportunity |
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Speaking Engagements
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Your company will have at least one key person
who would make an ideal speaker, in sharing the
company background and introducing products and
services. Or, the wealth of knowledge can make
that person an ideal spokes person within that
sector. FMI can get them in front of that
audience, which in turn, promotes the business. |
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Social Media
Every company today needs a social media / PR
strategy. FMI helps get you there with tactics
and tools like blogs, content marketing, Facebook, Twitter, Google+ and
linked-In. We’ll assist you in matching your
strategy to your goals, educate you on best
practices, and help you create the right voice
for your social media / PR outreach.
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Press Release Writing & Distribution |
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FMI provides writing services that covers press
releases, user stories , testimonials and case
studies for our clients. Our seasoned team of
writers understands what sparks a reporter’s
interest, how to differentiate our clients from
their competitors, and how to craft a message to
maximize placement opportunities – all skills
that are essential to creating good buzz.
PR writing is a specialized craft. Many people
try it; few do it well. FMI’s writers know how
to create clear, succinct messages that
communicate quickly and effectively to busy
media people. |
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You have a message.
Get it out there.
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Strategy and Brand Positioning
Every client has different objectives.
FMI works with each client to ascertain
those goals and map out the strategy
that will best accomplish their mission.
That strategy forms the foundation of
all PR efforts.
For some, the PR strategy is simply to
introduce the company and its services.
For new product or service launches, FMI
is skilled in finding the unique hook
that captures attention and generates
coverage.
We’re attention seekers!
It’s our job to get you noticed.
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Product & Service Launches |
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The key to a successful product launch is
talking to the right people at the right time.
We will help you pace the release of your news
to specific editors, columnists and
publications, targeting key contacts for
exclusives where appropriate. Special events and
press tours, along with aggressive product
pitches all help to create a product launch that
keeps you and your business in the spotlight. |
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