• Sometimes a gimmick on the front cover like an ostrich, can grab the readers attention.

• Back cover will include the “call to action.”

• Showing a clear readable flow from left to right.

• “Problem/Solution” is always a good indicator.

9 x 12 folder with stepped inserts

• Use of white space is never a bad thing

• This allows the client to expand their business roster, amend and delete without the need to get a complete reprint

• Larger print run and then additional logos can be imprinted on the front cover later